Volkswagen Tiguan geo-cashing

The team of Marketing Bar carried out a range of measures to launch to the Ukrainian market a new generation of Volkswagen Tiguan. Those measures were: the development of concept, radio announcing and outdoor advertising. Also the presentation in the format of game geo-cashing was organized for journalists.
The team of 20 journalists ran along the Crimean hillsides on the new crossover searching the treasure. They had an excellent opportunity to get an impression from the new car and to make amazing photos. According to the results of market-launch the car became a leader of sales in its class.